Critical role in measuring, analyzing, and optimizing marketing campaigns. Deliver data-driven insights for smarter marketing decisions.

• Analyze marketing data across channels (e.g., paid search, social, display, email, affiliate) to evaluate performance, identify trends, and optimize spending and ROI.
• Work closely with the performance marketing team to provide data-driven insights and optimize campaigns to achieve KPIs (e.g., ROAS, CAC, LTV).
• Contribute to marketing mix modeling efforts to understand the incremental impact of each marketing channel on conversions and customer acquisition.
• Develop data-driven forecasts, budgets, and projections for marketing campaigns; continuously update based on real-time data and performance.
• Conduct deep-dive analysis on customer behavior, attribution, and path-to-purchase to identify opportunities for increased conversion and customer retention.
• Build and maintain performance dashboards to provide real-time insights for marketing teams and leadership.
• Design and analyze A/B tests to optimize ad creatives, targeting, and bidding strategies across platforms.

• Bachelor’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Data Science, or similar). Master’s degree is a plus.
• 5+ years in a data analytics role, ideally with a focus on performance or digital marketing within an e-commerce or technology company.
• Proficiency in SQL and data visualization tools (e.g., Tableau, Looker, Power BI).
• Knowledge of statistical analysis and A/B testing; familiarity with Python or R is a plus.
• Ability to interpret complex data and translate it into actionable insights, with a focus on detail, accuracy, and clarity.
• Excellent verbal and written communication skills, with the ability to present data insights and recommendations effectively to both technical and non-technical audiences.
• Demonstrated ability to manage multiple projects and prioritize in a fast-paced, dynamic environment.