The Head of Growth Marketing will lead growth strategy, manage user acquisition, retention, and revenue expansion through digital channels.

• Marketing Campaigns: Develop and execute a comprehensive growth marketing strategy focused on Smile Plus installs, leads, and conversations with our Sales team. Run high-impact campaigns across digital channels, including organic, paid media, SEO, events, and email marketing.
• Growth Experiments: Design and implement experiments to optimize conversion funnels. Identify growth opportunities with existing channels, as well as potential new channels that might be profitable for us
• Results: Partner with Product, Sales, Content, and Data teams to coordinate effort to get the desired results. Work with our Head of Content, CEO, COO, and CPO to align on messaging while focusing on optimizing organic & paid channels and campaigns for growth.
• Analytics & Reporting: Own & report on key growth metrics and KPIs, regularly reporting on the performance and ROI of campaigns. These metrics will include qualified installs, leads, and conversations. Make data-driven adjustments and maximize campaign effectiveness.

• Proven track record in growth marketing, preferably within SaaS or eCommerce.
• Expertise in driving installs, leads, or meeting bookings via digital channels (e.g., PPC, SEO, app store optimization, email marketing, social media) and familiarity with modern marketing tools
• Strong analytical skills, with experience interpreting data to inform marketing decisions
• Ability to lead digital marketing campaigns, focusing on optimizing growth metrics
• Strong collaborator, able to work with teams across Product, Sales, and Content.
• Self-motivated, adaptable, and results-driven, with a proactive approach to challenges.