Passionate individual with deep marketing knowledge and experience needed to optimize funnels, offers, and marketing strategies for an 8-figure ecommerce brand.

• Come up with new offers for current & new products to improve their performance
• Strategize the brand’s use of upsells, by creating new funnels such as advertorials, VSLs, etc… and their corresponding offers
• Take responsibility for our entire AB testing by coming up with the AB test plan for each product, coordinate their setup, check their results, etc…
• Continuously learn from the performed AB test and offer changes to create a roadmap to improve the company’s funnel
• Create new offers for our backend post purchase funnel VSLs and coordinate with the copywriter and developers to set them up and launch them. Then analyze data and based on that understand if we need to improve the offer and repeat the process again
• Work closely with our head of product to create new upsells, including post purchase upsells, cart upsells, etc…
• Coordinate with the entire marketing to manage paid advertising campaigns in relation to our backend funnel, identify winners, etc…

• Passion for marketing and data-driven strategizing
• Deep understanding of unit economics and how to craft offers considering those
• Proven experience as a marketing officer or funnel manager
• Deep understanding of funnels & how to use them for an ecommerce brand
• Deep understanding of upsells / cross sells & how to use them inside a funnel
• Required at least intermediate understanding of copywriting for an ecommerce brand (because you’ll be working alongside a copywriting team)
• Excellent visual and written communication skills
• Strong understanding of ecommerce funnels and their best practices